Archana Singh As the pace of urban life accelerates, so does the competition for consumer attention. With millions of people commuting daily through metro systems across major cities, brands have discovered a high-visibility and high-impact medium: metro branding. From multinational corporations to emerging startups, businesses across sectors are embracing this dynamic form of outdoor media. But what … Read more
Cab branding in India is fast becoming one of the most effective forms of out-of-home (OOH) advertising. As our cities grow denser and more mobile, traditional billboards are no longer the only way to get noticed. Brands now tap into an overlooked powerhouse cab branding to gain high-impact, mobile visibility in metro areas and beyond. … Read more
It was a rainy Wednesday afternoon when Ramesh, a local electronics store owner in Pune, stepped outside to admire the new signage board just installed above his shop. It wasn’t just a plain board with his store’s name; it was a sleek Samsung board glowing gently, showcasing the latest Smart TV model with a short, … Read more